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Home and the world: What is behind unprecedented surge of 'Indian cinema'?

For years, Hindi and South Indian filmmakers tried their hand at pan-Indian films, but neither the storytellers nor the audiences were ready

Cinema, box office, bollywood
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Imaging: Ajay Mohanty

Vanita Kohli-Khandekar Pune
Kedar Shinde’s Marathi film Baipan Bhari Deva is a heart-warming story of six estranged sisters and their attempts to get together for a Manglagaur (festival) dance performance. This Jio Studios release, made on a budget of Rs 3 crore, had, at last count, grossed more than Rs 90 crore, making it one of the most profitable Indian films of 2023.

Sanjeev Bijli, executive director, PVR, India’s largest multiplex chain, points out that Baipan Bhari Deva is among the top five non-Hindi hits of 2023. (Hindi is the largest market by value.) The others include Carry on Jatta 3