Facebook, whether organic or paid, is the most popular social network for marketers this holiday season. In fact, social media is used by 70 per centof marketers, finds an Experian survey

Social sharing

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Among passenger car manufacturers, most of the Indian players have a dedicated social channel for each car brand

Multiple social channels help Indian car brands

There is a significant gap between what enterprises understand is putting them at risk with their mobile deployment

Threat perception

Over 85 per cent of surveyed firms in Asia Pacific believe that IoT (Internet of Things) solutions will be the most strategic technology initiative for their organisations in a decade, higher than the global average of 80 per cent, finds a survey by Zebra Technologies

Enterprises bet big on IoT

Mobile represents 24 per cent of all online transactions with more than one-third of total online monthly unique visitors coming via mobile

Travel trends on mobile

A majority of IT decision makers (ITDMs) acknowledge tablet adoption has increased their company's productivity by providing convenient access to information, allowing better customer service and real-time entry of information to reduce duplicated work

Tablet adoption can boost employee productivity

Sector-wise allocations in 2014The retail sector attracted the highest investments, accounting for 27.61% of the total investments in terms of deal value with an aggregate of $3153.17 million. The software & rervices sector was the second, attracting $2201.03 million (19.27%) across 251 deals in 2014. Real estate, utilities and pharmaceuticals, biotechnology & life sciences were the other top industry groups.

A Snapshot of pe activity & deals

In a hyper competitive market, what will differentiate one organisation from another will be talent. Given the changing employee context and war for talent, here are some of the recruitment trends that emerged this year

Recruitment trends in 2014

With matchmaking of jobs and candidates gaining importance, recruitment in 2015 would be characterised by increased usage of social media and analytics

New age hiring

Sector-wise allocations in 2014The retailing sector attracted the most investment, accounting for 27.46% of the total investment in deal value, with an aggregate of $3,445.1 million. The software & services sector was second, attracting $2,232 million (17.80%). Real estate, pharmaceuticals, biotechnology & life sciences and diversified financials were the other top sectoral groups

A snapshot of PE activity & deals in 2014

The appetite to watch mobile videos in India (74%) is higher than the global average of 67 per cent, finds a study by Vuclip

Mobile videos hit mainstream in emerging markets

To help companies understand the oral hygiene market better, Nielsen's Innovation Practice compiled a list of 191 new toothpaste concepts tested globally between 2010 and 2013 across 20 markets. The study was carried out to identify and highlight communication elements that occur more often among successful innovations.

Winning in The oral hygiene market

More than 50 per cent Indian employees report excessive pressure at work and a similar proportion is worried about their future financial state, finds a Towers Watson report. Excessive workload and inadequate staffing are among key sources of stress

Stress at workplace

New and resurgent brands like Xiaomi, Motorola and Asus saw huge interest in their budget devices, which contributed to over 30 per cent of all searches* last year, says a report by 91  Mobiles

Rise of the budget smartphone

The new age customer, social media and bog data analytics will drive CMO agenda this year, says report by Hansa Cequity

Trends CMOs will benefit from in 2015

The survey says companies must look beyond traditional media; explore mobile marketing to woo this aspirational class

The changing realities of rural India

Hindi general entertainment channels (GECs) command a lion's share of viewership and ads. Here's a look at how they fare online

Hindi GECs ride the second screen wave

Top five PE deals this yearThe top five deals this year accounted for 68.62% of the total deal value. The largest deal of this year was Centerbridge Partners investing $1,157.5 million in Senvion SE for 100% stake , while Alibaba Group Holding Ltd. , SAIF Partners Fund III investing $635 million in Noida based One 97 Communications Ltd. for 27.60% stake. This is followed by $259.27 million investment made by International Finance Corp. and GIC Special Investments Pte Ltd. in Kolkata based Bandhan Financial Services Pvt. Ltd. for an undisclosed stake.

A Snapshot of PE activity & deals

Snapdeal.com, India's leading online marketplace, has signed a MOU with Tamil Nadu Handicrafts Development Corporation, a Government of Tamil Nadu Enterprise, for online promotion and selling of traditional Handicrafts from Tamil Nadu. Snapdeal will create an exclusive store in its website to sell Handicrafts from Tamil Nadu under an exclusive brand. Ranging from unique brass products or stone & wood carvings or sandalwood products, these varied crafts add elegance and splendor to consumers' taste & lifestyle all over the world will be sold through Snapdeal.com.Snapdeal will create a dedicated store exclusively selling Handicrafts from Tamil Nadu under the brand name of 'Poompuhar'. Through this exclusive store, Snapdeal will equip the artisans with online cataloguing and help them refine their product offerings through its data analytics tools. The Poompuhar-Snapdeal store set to be launched in March 2015, will let customers shop for a wide range of signature products like brass produ

Snapdeal to sell rural artisans produced from Tamil Nadu under exclusive brand

BS Reporter

Court also asks the department to hear matter afresh

Madras HC directs I-T dept to refund over Rs 10 cr to Panasonic

With new parents, Suven has 18 granted patents from Canada, 16 from Japan and 16 from South Korea

Suven Life gets 3 product patents in Canada, Japan and Korea

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