The sixth channel from the Viacom18 stable is set to premiere mid-December. Christened Sonic, the channel is an extension of the Nickelodeon franchise and will be pitched between the kids channel Nickelodeon and youth channel MTV. The channel is aimed at the 10-18 age group, or the &lsquo;post-kid and pre-adult&rsquo; demographic, which the channel believes is a largely unexplored space.

Sonic: No child's play

Business Standard

Lifestyle and corporate wear brand Van Heusen Woman has signed model and debutante actress Nargis Fakhri as its brand ambassador. While just one film old, the company believes she is a good representative for the brand as her career is poised to take off just like Van Heusen Woman is &ldquo;on the cusp of steep growth,&rdquo; according to Ajay Ramachandran, brand head, Van Heusen India.

Van Heusen Woman: A new face

Great By Choice by Jim Collins, Morten T.

The top 10 business bestsellers

    The name of this company in its native country means &ldquo;below the pine tree.&rdquo; It changed its ticker a few years ago on the NYSE from MC to ____? Identify the company.

The Strategist Quiz (#231)

    This company was founded by a barrel maker in the late 1700s who used to supply rum to the British navy. Later it started rum and sugar broking. Recently, one of its spin-offs filed for bankruptcy.

Answers to last week&#39;s quiz (#230)

The no-frills brand is poised for a big leap by debuting in some international routes as well.

Jet set for 'Konnect' with Gulf

To mark its silver jubilee, Tata Tea has unveiled a new television commercial (TVC), Soch Badlo, to salute women for being the agents of change in the society.

When the glass is half full

Hindustan Unilever&rsquo;s brand has finally become the volume leader in the two-player instant coffee market, albeit by a slender margin.

Bru goes one up on Nescafe

Australia based Gloria Jeans&rsquo;, a coffee retail chain, has started a low-cost coffee cart concept in India where you get a cup for Rs 50. But the group now says its focus is to open 30 additional high-end stores by the end of 2012. Tony White, regional general manager of Gloria Jeans&rsquo;, speaks to Dilasha Seth.

Q&A: Tony White, Gloria Jeans

J Jayalithaa has scrapped several projects started by M Karunanidhi. But that&rsquo;s only in keeping with Tamil Nadu&rsquo;s politics of oneupmanship.

Amma's agenda

BS Nagesh&rsquo;s school for salesmen is a unique idea, finds B Dasarath Reddy, and not just because it is housed in a discarded shipping container.

Out of the box

Sumant Bhargava of Stargaze Entertainment talks to Aabhas Sharma about the pros and cons of setting up multiplexes in Tier II and III cities.

First mover

The late Mario de Miranda&rsquo;s latest book is his illustrated diary of 1951, when he was a young man in his village in Goa. Veenu Sandhu is delighted, by book and man.

Those were the days

The things that made news in the world of literature in 2011: J Jagannath does a roundup.

Between the covers

Neville Tuli&rsquo;s comeback auction of Bengal art didn&rsquo;t quite set the art market on fire. But it has not deterred Tuli from his ambitious plans to consolidate and extend Osian&rsquo;s.

Rider on the storm

India&rsquo;s first flash mob happened less than a month ago, but going by the excitement and publicity it generated, the phenomenon is here to stay. Priyanka Sharma explains what are flash mobs and how they are organised.

In a flash

The 128-year-old Star Theatre is a relic of Bengal&rsquo;s once thriving cultural life. But that hasn&rsquo;t stopped its fortunes from swinging wildly with every change in political dispensation. Debaleena Sengupta traces the ups and downs.

Falling star

Michael Winterbottom tells J Jagannath about Trishna, his new film that captures an India at the cusp of change.

Thomas Hardy in India

What&rsquo;s your favourite film adaptation?&rdquo; a friend asked me last week. I was on my way to participate in a discussion about books being adapted into films, and had naturally been giving the matter some thought. But posed with a direct question of this sort, I realised it was difficult to come up with a straightforward answer. While several excellent films have been based on great, good and mediocre literary works, many of them have taken considered liberties with the source material. And in my experience, most lovers of a book tend to expect slavish faithfulness from the movie version.

Being 'faithful'

Yoga centres are opening in unlikely places like Tunisia, Cyprus, Yemen and Guyana, and all of them want authentic Indian yoga teachers. Veenu Sandhu looks at what is turning into one of India&rsquo;s biggest exports.

Asanas abroad

As dusk fell behind the skyscrapers of Hong Kong Island, lights twinkled along its skyline. As music invaded the air, punctuated by coloured laser patterns, the buildings of steel and glass swayed, moved, rose and fell as if in a choreographed piece. The brawny HSBC building orchestrated the rhythms that were sinuously picked up by Bank of China and then twirled in the colours that descended into the waters of the bay. The entire architecture danced, rising slowly to a crescendo. At the end, the awed audience in Kowloon applauded in exhilaration. This is not a figment of the imagination but a daily occurrence in the island city &mdash; the Symphony of Lights, a 14-minute long permanent laser show that plays over the forest of skyscrapers along Hong Kong&rsquo;s Victoria Harbour.

When buildings dance 

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