    This vehicle named after a city in the US will be launched in India sometime this year. Despite its obscure looks, the first of its kind vehicle from this company was a success when it was launched in the US. Name it.

Answers to last week's quiz (#147)

Business Standard

There may be a simpler way to monitor goings-on at my house than with Avaak Inc&rsquo;s Vue Personal Video Network. If so, I have yet to discover it.

And now, a gadget to spy on your mischievous pet

3 Idiots&nbsp; wins the 2009 Brand Derby, the research for which was done by Ipsos.

Idiots lead the pack

The world&rsquo;s second largest spirits firm is confident of beating Diageo within a year.

United Spirits on a high

&lsquo;Idiots is short for I do it on my own terms and the marketing revolved around this philosophy.

Idiots rule

When it was launched in June 2009, little did people know that Tata DoCoMo will change the rules of the game! The telecom space was already crowded, and it was next to impossible for a newcomer to create a difference.

The game changer

Tough competition in the compact car segment prompts Maruti to overhaul Wagon R.

The 'Blue Eyed Boy'

This iconic ad in 1989 reflected the pride that Indians took in the name of &lsquo;Bajaj&rsquo; which was synonymous with their sole vehicle of dreams: a scooter.

'Buland Bharat ki buland tasveer, Hamara Bajaj?'

It was back in November 2001 that Bajaj Auto launched the Pulsar brand with a 150cc motorcycle. Another 180cc motorcycle was quickly added to the Pulsar family about a month later. Naked yet smartly styled, the Pulsar twins made college kids lust and level-headed married men rethink their priorities. There has been no let-up on the growth of the Pulsar range ever since. Soon both versions were revamped with DTSi technology and styling tweaks. The hunger for speed grew with the addition of the 200cc motorcycle, and, ultimately, the big daddy in the form of the Pulsar 220 and its streetfighter version. It is the introduction of the P220, as it is popularly known, that made famous &lsquo;The Fastest Indian&rsquo; tag.

Small wonder

Olli-Pekka Kallasvuo, Nokia&rsquo;s president and CEO, faced a tough 2009. Though profits and revenue continued to improve, they were consistently below shareholders&rsquo; and analysts&rsquo; expectations. Part of the challenge came from stiff competition from Apple and Research In Motion&rsquo;s BlackBerry in the lucrative smartphones category in the more mature markets.

Nokia's smart call

Brands are the largest intangible asset in a company&rsquo;s balance sheet, the gap between its book value and the market value. These are built painstakingly over years by companies. They give them the competitive edge, help act as an entry barrier for new players and offer an anchor of trust to the consumer. Brands are holier than thou. They have a sacrosanct position in corporations.

Challenge old brand wisdom

    This 100-plus-year-old brand got its name after the son of one of the founders was struck by a word while listening to psalm (45:8) in the church. Name it.

The Strategist Quiz (#148)

What works right once might not work at all the next time.

No formula, please

The schism in the ad industry has come to the fore with the controversy over the Goafest awards.

AD fest or War fest?

The jury is out on whether India has a big enough audience willing to shell out big bucks for a piece of their favourite celebrity.

When celebrities co-create brands

It makes and breaks heroes, hearts and history. The Beautiful Game is under the floodlights once again and the world is watching, and talking.

(Not) Just for kicks

The football World Cup is less than a month away. Aabhas Sharma picks some branded sports gear for you to cheer your team on.

Dressed to kill

There goes my theory. I thought that a coupe that so closely resembles the E-Class sedan would not be recognised on the streets. I mean, yes, you can see that it has only two doors, but you know, the people on the streets...

Hot couture

Prevention of Cruelty against Scooters? Well, call it whatever you want to call it, I do have a soft corner for old Vespas and Vespas made in India under license from Piaggio. That includes scores of Bajaj 150s/Supers/Chetaks/Cubs/Priya 150s and even LML Vespas and the odd Vespa PL170s.

PCAS?

It&rsquo;s not easy to pair the right wine with food, but it can be a palate-altering experience.

Wine first, or later?

I want a car that offers good power and handling. Which car is better in terms of pure driving fun &mdash; the Skoda Laura 1.8 TSI or the Chevrolet Cruze? If you think another car fulfils my requirements in this range, please do suggest it.

Fun factor

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