The Strategist Quiz (#148)

 

1. This 100-plus-year-old brand got its name after the son of one of the founders was struck by a word while listening to psalm (45:8) in the church. Name it.
2. Who publishes a magazine called Unfiltered exclusively for its members?
3. Who is known to have uttered the words rather coin the term ‘Advertising Agent’ and set up the first formal advertising agency? 
4. Which brand is associated with the line: Sex sells but we unfortunately sell jeans?
5. Which famous industrialist was part of the 5th Cavalry Regiment of the Spahis in the French Army? His leaving the army after 12 months was providential because his regiment got completely wiped out in Morocco in the early 1900s.
6. A physician in the US in 1890 invented this to provide his patients with an easy-to-digest high protein food. What is it commonly known as now?
7. Who said this when his company’s logo was designed: “I don’t love it but it will grow on me”?
8. This Chinese brand was initially notorious for producing inferior quality refrigerators. It was owned by the municipal government of a province called Qingdao. Today, it is considered to be a world class brand. Name it. 
9. Which brand is changing its tagline to “Make a Difference”?  
10. This image is found on the packaging of whose brand (see picture)?
          
    
    

    Ten all-correct entries will receive a copy of J Frank Yates’s Decision Management: How To Assure Better Decisions In Your Company, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 11 May. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.