How the target for marketers and advertisers has changed.

The new improved Indian man

Business Standard

More people today watch Discovery than any other English channel.

Hooked by curiosity

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Publisher:

The top 10 business bestsellers

India is the second- largest producer of tobacco in the world after China. However, it holds a meagre 0.7 per cent share of the $30-billion global trade in tobacco.

KIT: The Indian tobacco industry

EXL Service, the Nasdaq-listed provider of outsourcing and transformation services, has refreshed its logo in blue and orange and come out with a new tagline, &ldquo;Go Next. Now.

EXL Service: Refreshing change

Bharti Enterprises, which has interests in telecom, insurance, retail and farm produce, has now got in to packaged food and beverages. FieldFresh Foods, its equal joint venture with Singapore-listed Del Monte Pacific, has launched fruit drinks, packaged fruit, ketchup, sauces and pasta under the Del Monte brand.

FieldFresh Foods: On the long road

I don&rsquo;t know how Shiv Vada Pav, the &ldquo;Indian burger&rdquo; chain by the Shiv Sena, is doing (it was proposed to keep &ldquo;culture&rdquo; alive and to provide employment to the Marathi manoos), but it is easy to understand why street food in India can be a matter of national interest.

Street-smart food

Forget booking a hotel. To unwind this summer, try a homestay instead, Anand Sankar suggests.

Home is where the jungle is...or the mountains

From football star to dancing star: that&rsquo;s Baichung Bhutia for you. India&rsquo;s top footballer recently won Jhalak Dikhla Ja, season III. He is the first male contestant to bag the trophy on the show. What&rsquo;s more, he&rsquo;s the first &ldquo;non-dancer&rdquo;, as he calls himself, who managed to win despite many hurdles &mdash; including the disapproval of colleagues who thought he was not doing justice to his game and focussing instead on a more glamorous career.

Baichung Bhutia: Twinkle toes

Anand and Leko are facing off in the annual Miskolc Challenge Rapid match. In this, Peter Leko picks a worthy opponent to challenge, and the town of Miskolc hosts it at the Hungarian National Theatre. In 2008 and 2007, Leko lost to Carlsen and Kramnik respectively so he cannot be accused of seeking easy meat.

CHESS #591

Last weekend my mother and I took my niece up to Sitla Estate in Kumaon. The overnight Ranikhet Express train to Kathgodam leaves from Old Delhi Railway Station, which, for those of you who haven&rsquo;t been in a while, is still monstrously crowded and smelly. Four-year-old Tara lives in Boston, where the last germ was hacked to death in the middle of the last century (though now with swine flu all bets are off), so the station was a bit of a shock to her.

Old wine, new bottle

Binayak Sen is finally home, thanks to thousands of supporters and well-wishers, and his family. He tells Neha Bhatt about his suffering while in prison and his plans for Chhattisgarh.

Binayak Sen: The hero's walk

So, do you still think the Aussies are God&rsquo;s gift to the world?&rdquo; a friend asked on email, another reminder that I&rsquo;m probably never going to live down one of the biggest misdemeanours of my youth: being a huge fan of Mark Taylor&rsquo;s (and later Steve Waugh&rsquo;s) Australian cricket teams, even supporting them when they played India.

Hell down under

The Comedy Store, a humour club in the UK, will launch its Mumbai edition later this year.

Ha, ha, ha...

Dan Brown may have fuelled our interest in early Christianity, but Barrie Wilson's first book for a lay audience is provocative too.

The mystery of christ

In the year of the 20th anniversary of the Tiananmen massacre, one unusual voice has escaped the Chinese clampdown. The memoirs of Zhao Ziyang, ex-premier and general secretary of the Communist Party of China at the time of the &ldquo;June 4 incident&rdquo; (as it is called in China), were published last month in Hong Kong and elsewhere. The book is moving up the bestseller lists.

Jailwords

She has been compared to Jhumpa Lahiri, and now author SELINA SEN has charmed European audiences as well. Sen&rsquo;s debut novel, A Mirror Greens in Spring, has just been translated into French, Italian and Spanish and gathered significant international acclaim &mdash; two years after its release in India. In Italy, the pod-cast version of the story, about an immigrant Bengali family living in Delhi, is a hit, while, in France, a pocket-book version has just been formalised.

Love, longing and Bengali food

Exploring the dynamic limits of a Rs 60 lakh car should not be done in front of a camera.

Blown away!

Art is not inanimate - it is important to connect with the pieces in your home. Collector Tripat Kalra shows Anoothi Vishal the right way to display sculptures.

Living statues

Tata Motors introduces a range of world-class trucks.

The trucks of the matter

All the cars you have shortlisted have their strengths and weaknesses. However, we feel that the Accord offers the best when it comes to your parameters of comfort, performance and after-sales service.

Large order

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