Page 1267 - Supplements
Write what we say
The English dictionary you buy in India is not the same as the dictionary an Englishman uses
Troubled waters
Do the attacks on Sri Lankan pilgrims in Tamil Nadu stem from a lingering sympathy for Eelam? Or was it just fringe elements encouraged by political posturing by DMK and AIADMK?
Ruminations of a long- distance runner
He started running just three years ago, but Rashesh Shah of Edelweiss has already run seven half marathons and is preparing for his first full marathon in Amsterdam. He tells Arghya Ganguly what he thinks of when he runs
Dressing up Michelle
Behind the American First Lady¿s experimental, accessible style, is a band of young, emigrant designers
Amway cracks the consumer code
Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building
The inside of a smartphone is what really matters
Seamless integration and intuitive flow of information between mobile OS & hardware is the only make-or-break feature
Making variable pay work
Variable pay is used successfully across the globe, many firms in India have failed to make it work
Google Navigation works well but isn't foolproof
The novel feature fails to give a fair idea of delay in reaching a destination
Mind over matter
How can marketers begin to understand latent needs and consumer behaviours of which customers themselves are not aware?
The basic brand insight should be universal: A K Pradeep
Interview with President & CEO, Nielsen NeuroFocus