Page 342 - Supplements
Lenovo keeps its eye on the goal
The Chinese multinational sharpens the pitch for its personal computers with a story about an all-girls team of teen footballers, targets student buyers
 "Lenovo keeps its eye on the goal")
Sony Bravia KD-55X9350D: Watching films out of the box
The Sony Bravia KD-55X9350D is for those who don't want a separate sound system
 "Sony Bravia KD-55X9350D: Watching films out of the box")
LG X Screen: Smart screens, smarter price
LG X Screen is a pretty device and makes a strong entry at this price point
 "LG X Screen: Smart screens, smarter price")
 "Data Tracker: Tracking the ultra rich")
 "Statspeak: Gender pay bias")
 "Airlines lacking in effective cash-flow forecasting solution")
 "Asians spend more on in-app purchases than users elsewhere")
The future of advertising
The growth of traditional media is already dependent on what we call new media; its challenge is to blend into the digital world
 "The future of advertising")
Vivel soap: Scrubbing off with soft power
A new television commercial for Vivel soap focuses on workplace harassment and asks women to not hold back when faced with rough situations
 "Vivel soap: Scrubbing off with soft power")
Consolidation will help e-commerce players scale up their businesses: H S Bhatia
Interview with Managing director, Surpluss.in
 "Consolidation will help e-commerce players scale up their businesses: H S Bhatia")
Playing to the consumer gallery
Following the success of Pokemon go, marketers are looking to leverage augmented reality to regain ownership of customer experience
 "Playing to the consumer gallery")
 "Vintage auction")
Tea with rasmalai?
The Dilmah tea lounge in New Delhi's Khan Market reflects the transformation of tea into a gourmet drink
![Tea with ,[object Object],?](https://bsmedia.business-standard.com/_media/bs/img/article/2016-07/28/full/1469718762-1526.jpg?im=FeatureCrop,size=(328,185) "Tea with ,[object Object],?")
Roald Dahl's tamed tale
Steven Spielberg's The BFG is a visual treat featuring bottled dreams and man-gobbling giants, but it misses the mark by sanitising a dark tale
 "Roald Dahl's tamed tale")
The right wardrobe for your Bullet
The Royal Enfield gear is about safety and style without compromising on comfort
 "The right wardrobe for your Bullet")
A taste of Tuscany
When on a food trail in Florence, one is spoilt for choice
 "A taste of Tuscany")
Chronicling everyday life in Manipur
The author speaks to three siblings who are striving to change the mainstream narrative in Manipur by chronicling everyday lives
 "Chronicling everyday life in Manipur")