Page 472 - Supplements
World cup over, DTH brands acquire 4K shows
4K content for DTH players will comprise sports telecast and their repeat and acquired content
 "World cup over, DTH brands acquire 4K shows")
Ad world's carnival starts on firmer ground
Will have talent labs and pack some star power to hook the youth on
 "Ad world's carnival starts on firmer ground")
Vodafone rings in the need for speed for IPL
Backs 'fastest network' claim with speedtest data; to form the theme for its IPL campaign, made up of short and frequent advertisments
 "Vodafone rings in the need for speed for IPL")
Regional brands help out Rajasthan Royals
Still smarting from the raging sandstorm around IPL betting, the team also has some of its older sponsors to thank for sticking around
 "Regional brands help out Rajasthan Royals")
Samsung sets the benchmark
The Galaxy S6 definitely has all the right ingredients to make smartphone users hold it with elan
 "Samsung sets the benchmark")
Redmi 2 and Lenovo A6000: Affordable and impressive
We take a look at two affordable smartphones that have much to offer to get users hooked to them
 "Redmi 2 and Lenovo A6000: Affordable and impressive")
Now, make your favourite WWE superstars duel on your smartphone
If you love smashing your opponents, virtually, this is the game crafted just for you
 "Now, make your favourite WWE superstars duel on your smartphone")
Pepsi MTV Indies helped by its branded content
The channel's first year has seen it reach 25 million households and make a profit
 "Pepsi MTV Indies helped by its branded content")
 "Super viewers are willing to pay for online content")
Mobile revolution: A window to social good
The spread of anywhere, anytime communication infrastructure has dismantled traditional information hierarchies, leading to social empowerment and inclusive growth
 "Making the most of personal data")
 "Talent top concern among CEOs")
 "The five signs of a bad recruiter")
 "The big agency lie")
Preparing for the millennial workforce
Enabling the young workforce to take up higher responsibilities in a seamless manner is going to be a key competitive advantage
 "Preparing for the millennial workforce")
Tech plays a critical role in audience measurement: Eric Salama
Interview with, CEO Kantar Group
 "Tech plays a critical role in audience measurement: Eric Salama")
 "Data vs judgment")
Book Extract: The rise of sharing economy
The shift from an ownership-based consumer economy to a sharing economy is propelling the growth of a peer-to-peer economic model based on frugality, says a new book
 "Book Extract: The rise of sharing economy")
When it pays to go slow
Here's what it takes to resist the temptation to tom-tom your brand and focus on delivering on the promise
 "When it pays to go slow")
Sexual harassment at work: Tell and suffer
A woman's ordeal only worsens after she protests against sexual harassment at the office
 "Sexual harassment at work: Tell and suffer")