Page 475 - Supplements
The perils of fine targeting
Marketers must resist the urge to define their target groups too soon. Else, they must prepare to face brand positioning roadblocks
 "The perils of fine targeting")
Most organised retail cannot handle competition from kiranas: Rajiv Lal
Interview with Stanley Roth Senior Professor of Retailing, Harvard Business School
 "Most organised retail cannot handle competition from kiranas: Rajiv Lal")
Book Extract: Creating contrarian teams
It is better for groups to encourage real dissent than to appoint artificial dissenters, says a new book
 "Book Extract: Creating contrarian teams")
 "Answers to last week's quiz (#401)")
World Cup Final: A Trans-Tasman Battle
The World Cup final between Australia and New Zealand will be a battle of equals. The match promises to be a fitting end to a great tournament
 "World Cup Final: A Trans-Tasman Battle")
Shashi Kapoor: The quiet showman
Though many feel it has been long overdue, recognition has finally come for Shashi Kapoor, the often underrated actor who acted in bad films so that he could make good cinema
 "Shashi Kapoor: The quiet showman")
Up close with Aamir Khan
The authors find out how India's most successful film star goes about his work
 "Up close with Aamir Khan")
Nissan Leaf: an impressive electric car
The electric motor is so silent that without alerting you, it can have the car speeding off. The 280 Nm of torque is what makes the Leaf so quick off its heels
 "Nissan Leaf: an impressive electric car")
Hyundai i20 Active: all rough and tough
Hyundai has entered crossover hatch market with a new avatar of i20, which is mighty impressive
 "Hyundai i20 Active: all rough and tough")
Shanthi Theatre: The screen goes blank in Chennai
The curtains are soon going to fall on Shanthi Theatre, an iconic structure in Chennai from where megastars captured the hearts of the public
 "Shanthi Theatre: The screen goes blank in Chennai")
New face of the Indian Afghan
Driven out of business by microfinance companies, the Kabuliwalas of Kolkata, traditional moneylenders, have seen their numbers shrink
 "New face of the Indian Afghan")
The man who ranks the world's best whiskies
Putting together the Whisky Bible is not the hedonistic career it sounds to be, Jim Murray
 "The man who ranks the world's best whiskies")
Even a native becomes a tourist in Jaipur
The city's colour and traditions enthrall visitors and residents alike
 "Even a native becomes a tourist in Jaipur")
Agatha Christie's The Mousetrap comes alive on Indian stage
Theatre veteran Aamir Raza Husain talks to author about reviving the magic of The Mousetrap for a new production premiering this weekend in New Delhi
 "Agatha Christie's The Mousetrap comes alive on Indian stage")
A New York museum will celebrate Deccan sultanate's golden age
A landmark exhibition at the prestigious Metropolitan Museum of Art reunites widely scattered remnants of a golden age
 "A New York museum will celebrate Deccan sultanate's golden age")
Leading by example
It is not uncommon to find the entire family watching some show - age appropriate or not - on television
Attuned to the times
Gulzar composed a gentle, meditative song for a classic like Bandini more than 50 years ago, also won an Oscar
 "Chess (#1141)")
A fantastical way of looking
Gerstein's global popularity is linked with his abstinence from political art, resulting in a refreshing escapist body of works that celebrates humanity