Even as current customer sentiment wavers between apps and the mobile browser, businesses must invest in both platforms for customised, intuitive and immediate experience, says a study

App v/s browser: a split decision

Business Standard

Millennials want less rigid work hours and expect their companies to support mobile working, finds a VMware report

Millennials prefer mobility at workplace

The use of visual content (infographics and memes) is set to increase over the next year - 70 per cent of marketers plan to increase their use of these content forms, says a a social media marketing report

Social media trends for marketers

By 2018, internet advertising will be poised to overtake TV as the largest advertising segment, says a PWC report

The rise of digital

Search will account for the bulk of internet advertising revenue by 2018. Continued growth will pull search further ahead of the other categories even as mobile and video advertising continue to rise

Search to retain its top position

Driven by the growth in the adoption of digital devices and online sales, brick and mortar (B&M) retailers are leveraging their physical presence and going online for providing multi-channel experience

From brick to click

Ultra High Networth Households (ultra HNH) have grown by 16%. The total net worth of ultra HNHs has also increased to Rs 104 lakh crore. Besides metros, the next six cities with 16% share are the new targets for luxury brands, says a report by Kotak Wealth Management and EY

What the super-rich like to spend on

Although 37 per cent of the risk of cyber-attacks come from an external source, it is imperative that organisations keep a track of insiders with malicious intent, says a KPMG report

Profile of cyber attackers

The demographic makeup of the developed world is changing

Youth unemployment on rise

The gender pay gap in the IT industry is as high as 29 per cent, according to a Monster Salary Index India IT Sector Report 2014

Gender gap in IT industry

Data and analytics is expected to become the leading source of revenue growth for the tech sector over the next two years. The jump in expectations is due to  high demand for cloud and mobile services, which are generating huge data, says a KPMG survey

The rise of data and analytics

Entertainment is the most popular online search category in India, with videos and music representing the largest sub-categories

Entertainment pips social networking in online search

Indian organisations continue to rely heavily on traditional channels for their employer branding.A majority of these organisations (78 per cent) depend on their career sites to spread their brand message, followed by campus outreach programmes, says a People Matters-Monster.com survey

Get employer branding right

Whistle-blowing is the buzz word among Indian organisations but compliance to the policy is still low. While majority have a whistle-blowing mechanism, only a few are fully compliant with the Companies Act 2013, finds an EY survey

India Inc needs effective whistle-blowing policy

A new global research from Oracle indicates that workers around the world are happier than ever to work in a mobile and flexible way. Still a majority of organisations are yet to embrace mobility solutions

Enterprise mobility on the rise

In the personal care segment, most of the social media buzz is on brand-owned channels. In other words, the  buzz requires push from the brand. Most of the brands are not yet very high on earned media but have stepped up efforts to spur conversations.Seventy-seven per cent engage with their audience on Facebook. HUL's Dove had the highest fans on Facebook and P&G's Gillette is the most followed brand on Twitter.

Personal care keen to shore up earned media

Facebook, whether organic or paid, is the most popular social network for marketers this holiday season. In fact, social media is used by 70 per centof marketers, finds an Experian survey

Social sharing

Among passenger car manufacturers, most of the Indian players have a dedicated social channel for each car brand

Multiple social channels help Indian car brands

There is a significant gap between what enterprises understand is putting them at risk with their mobile deployment

Threat perception

In a hyper competitive market, what will differentiate one organisation from another will be talent. Given the changing employee context and war for talent, here are some of the recruitment trends that emerged this year

Recruitment trends in 2014

Over 85 per cent of surveyed firms in Asia Pacific believe that IoT (Internet of Things) solutions will be the most strategic technology initiative for their organisations in a decade, higher than the global average of 80 per cent, finds a survey by Zebra Technologies

Enterprises bet big on IoT

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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