Page 481 - Supplements
Sponsor confidence in Kings XI on the rise
The Punjab franchise of the IPL retains a sponsor for the first time after IPL 7 run
 "Sponsor confidence in Kings XI on the rise")
Now, Android app to help users protect mobile devices, data
Phound! offers gadget owners the ability to control their devices and the data stored on them remotely, via the My Kaspersky portal
 "Now, Android app to help users protect mobile devices, data")
Taj sharpens its luxe appeal
Ready with a new luxury hotel after five years, it will see heightened competition in the space it leads
 "Taj sharpens its luxe appeal")
 "The Strategist Quiz (#400)")
 "Terrible excuses bosses make")
 "Managers, watch your words")
In the smartphone market you cannot make a mark with just one product: Peter Chang
Interview with Region head, South asia & Country manager, system business group, Asus India
 "In the smartphone market you cannot make a mark with just one product: Peter Chang")
Book Extract: Setting a failure ratio
Creators don't fear failure. Instead, they find ways to soften its impact, says a new book
 "Book Extract: Setting a failure ratio")
Winning the trust of rural consumers
In the final part of the series, the authors discuss why companies should shift from a 'push' strategy to a 'pull' strategy to win in rural markets
 "Winning the trust of rural consumers")
40 years ago... And now: Brick by brick
In the 70s, the brand Havells picked up momentum and became a reasonably well-known name in the electrical trade circles of Delhi
 "40 years ago... And now: Brick by brick")
Cost cutting in action
Everybody is doing it but what works on the ground and what doesn't? Lessons from leaders and managers
 "Cost cutting in action")
 "UK shoppers would switch brands to avoid use of slaves")
 "Sony MDR-XB950BT: With some extra bass")
Virtual view of houses before you pick a home
The combination of app and headgear helps a potential buyer or tenant get a near-real experience of a house that she is looking to buy
 "Virtual view of houses before you pick a home")
5 things you didn't know about the Apple Watch
Apple last week unveiled the prices for the Watch, as well as more details about the first new category of gadgets made under Tim Cook's stewardship. Here are some facts you might not know
 "Answers to last week's quiz (#399)")
The power of belief
Great organisations like Apple understand that belief is what drives people's decisions. And they know precisely how to create it