Page 511 - Supplements
A Chinese opera, Italian art and Indian Ocean to jazz up your weekend
Some cultural recommendations to enliven your weekend
 "A Chinese opera, Italian art and Indian Ocean to jazz up your weekend")
BMW's new CEO sets fresh auto course
Harald Krueger, would be the youngest CEO of a major carmaker when he takes over in May 2015
 "BMW's new CEO sets fresh auto course")
Chinese firepower for Vimal
Caught in a lull for years, the brand would finally see serious action, with a Chinese partner whose core business is textiles, say experts
 "Chinese firepower for Vimal")
Branding missteps dog Uber
Owing a taxi-hiring app, the firm has had difficulty marrying its confidence with responsible behaviour
 "Branding missteps dog Uber")
Because I'm grumpy happy
At sunset there's a fifteen-minute period of magic when the whole snowy parade turns flaming pink - not baby pink, but the unapologetic piggy pink of cartoons
The biscuit battles
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path
 "The biscuit battles")
40 years ago... And now: ITC's journey of transformation
The tobacco major's diversification strategy has been fraught with challenges but as the numbers show, its plan to derisk the portfolio was executed successfully
 "40 years ago... And now: ITC's journey of transformation")
MNCs look beyond statistics to understand consumer mindsets
Jettisoning traditional perceptions about Indian consumers, multinationals are tweaking their research and product strategies to get more out of India
 "MNCs look beyond statistics to understand consumer mindsets")
 "When truth comes calling")
 "Yotaphone: This one never sleeps")
 "Lumia 535: Microsoft's budget warrior")
With 'less is more', PK piques interest
Keeping TV largely at bay, the film's marketing has been a series of clever instalments
![With 'less is more', ,[object Object], piques interest](https://bsmedia.business-standard.com/_media/bs/img/article/2014-12/08/full/1417987459-3633.jpg?im=FeatureCrop,size=(328,185) "With 'less is more', ,[object Object], piques interest")
India's instant connect
The last quarter of the e-commerce industry debunks the theory that behaviour change is a gradual process. Given the right ecosystem, the youth do not shy away from change
 "Answers to last week's quiz (#385)")
 "The Strategist Quiz (#386)")
 "Market leaders align analytics with strategy")
 "Video drives data demand")
The 3 Es of change
To prevent an organisational change initiative from losing steam, it is important to follow a systematic process
 "The third generation curse")