Page 528 - Supplements
Scale change for next Life OK-stage
Said to be spending double of other GECs in the festive season, Star India' channel is mounting its revamp on a large scale
 "Scale change for next Life OK-stage")
LG launches Bello smartphone for Rs 18,500
The handset features a 5-inch IPS display with 2,540 mAh battery combined with 1.3 GHz quad core processor
 "LG launches Bello smartphone for Rs 18,500")
Samsung's new 5 times faster Wi-Fi will allow HD-movie download in 3 sec flat
The new 60 GHz WI-Fi technology can transfer data as fast as a whopping 575 MB per second
 "Samsung's new 5 times faster Wi-Fi will allow HD-movie download in 3 sec flat")
We will run more global pitches from India now: Kevin Roberts
Interview with Worldwide CEO of Saatchi & Saatchi
 "We will run more global pitches from India now: Kevin Roberts")
 "Nokia lumia 530: Affordable but not amazing")
 "Nokia Lumia 830: A mid-range star by another name")
The torchbearer of linear content: Live-action sports
The on-going digitisation of the pay TV industry in India has fuelled the recent mushrooming of 'leagues' in various sports, including hockey, tennis, badminton and kabaddi
 "The torchbearer of linear content: Live-action sports")
Think national, act local
Regional tea brands are expanding into other markets by creating blends that cater to local tastes
 "Think national, act local")
 "How to make your resume more complete")
The power of social
Companies need to approach social networking not as a threat but as an opportunity - a new way to communicate with and learn from customers
 "The power of social")
Social networking going the e-com way?
Facebook and Twitter recently tested a 'buy' button that allows users to make instant purchases without leaving the social network
 "Social networking going the e-com way?")
Book Extract: Dated management practices
Management was designed to oversee people who only worked with their hands. Today employees work with their minds as well. It is time to start challenging the status quo, says a new book
 "Book Extract: Dated management practices")
 "The Strategist top five")
40 Years Ago... and now: The way families managed their businesses
The Burmans were among the first business families in India to segregate family and business and successfully hand over the management of the company to professionals. Many other families could not ma
 "40 Years Ago... and now: The way families managed their businesses")
 "Using analytics for pricing")
Business attraction has to be business-like: Milton Kotler
Interview with President, Kotler Marketing Group
 "Business attraction has to be business-like: Milton Kotler")
 "The Strategist Quiz (#378)")
 "Answers to last week's quiz (#377)")
An in-store affair
To deliver a superior experience to the omni-channel shopper, retailers need to align a rich front-end experience with an integrated back-end infrastructure
 "An in-store affair")