Page 530 - Supplements
Haider rides on word of mouth, Bang Bang on mass appeal
Haider is gaithering steam from favourable reviews and word of mouth, say experts
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Brand loyalty at a premium in online sales
While mega sale events have flagged off the festive season online, the fickle, bargain-hunting shopper might spell doom for the less-prepared portal
 "Brand loyalty at a premium in online sales")
We are working hard on new mobile media strategies: Dominic Proctor
Interview with Worldwide CEO of GroupM, WPP Group
 "We are working hard on new mobile media strategies: Dominic Proctor")
Businesses turn to Airbnb
Though Airbnb declined to give the number of business travelers using the service, at least 55 companies are using the site to plan business trips
Blockchain is latest Bitcoin start-up to lure big funding
Company is expected to announce it has closed a $30.5-million fund-raising round
Microsoft and 13 other firms pledge to protect student data
Google has posted its privacy policy for its education products, but is not participating in the pledge programme
Samsonite to pack in more brands for India
The company led by Ramesh Tainwala is eyeing a bigger canvas in multiple categories with acquisitions
 "Samsonite to pack in more brands for India")
 "Moto X: The second coming")
 "BlackBerry Passport: One for the corporate set")
Cupid goes digital
Forget love at first sight. It's about love at first 'swipe' now, as a bunch of apps are taking the concept of dating to a different level
 "Cupid goes digital")
Future's in the magic of stories
The Gundappa ad doesn't try to hard sell Lifebuoy. Instead, the soap's role was delivered in the most subtle way, trusting the audience's intelligence to make the connection
 "Future's in the magic of stories")
Honda, Hyundai put compact sedans in top gear
New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited fight
 "Honda, Hyundai put compact sedans in top gear")
 "Answers to last week's quiz (#376)")
 "The Strategist Quiz (#377)")
 "The Strategist top five")
 "Does creativity matter?")
 "The new world of customer service")
 "Rewards strategy for Indian organisations")
Preparing to fight risks
Given the varied nature of risks faced by companies, technical or otherwise, it is important for organisations to incorporate business continuity and disaster recovery strategies into their IT budgets
 "Preparing to fight risks")