Page 546 - Supplements
How to turn users into customers
Ever since it began selling ads 10 years ago, Facebook has been fighting doubts about its value to marketers. This is the first of a three-part series on how it helps advertisers reach the right targe
 "How to turn users into customers")
Cavin's to take on big boys
CavinKare presses the accelerator to make its dairy brand the second largest national player
 "Cavin's to take on big boys")
Book Extract: Building win-win partnerships with suppliers
Companies that don't have good collaborative partnerships with their supplier networks can be competitively vulnerable
 "Book Extract: Building win-win partnerships with suppliers")
It's not digital marketing; but marketing in a world that's digital: Suresh Vittal
Interview with V-P, Marketing Strategy, Digital Marketing, Adobe
 "It's not digital marketing; but marketing in a world that's digital: Suresh Vittal")
Demand forecasting in a supply chain
A company should link forecasting to all planning activities throughout the supply chain
 "Demand forecasting in a supply chain")
 "Tough love for the C-suite: Marketing is the business")
 "How the CIO role is evolving")
Nation branding made easy
Successful commercial brands with a strong reputation support a positive nation brand
The Strategist top five
ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
 "The Strategist Quiz (#370)")
Smriti Irani's mercurial rise from TV actor to top politician
Smriti Irani, the human resources development minister, hasn't let go of the image Ekta Kapoor etched for her 14 years ago
 "Smriti Irani's mercurial rise from TV actor to top politician")
The sad business of smuggling red sanders wood
The illegal trade in red sanders wood, which sells for up to Rs 80 lakh a tonne in some Asian countries, involves a complex nexus of smugglers and impoverished woodcutters
 "The sad business of smuggling red sanders wood")
Zehen offers an array of wellness and culinary experiences
Zehen, a new by-invitation only club, offers an array of curated wellness and culinary experiences
 "Zehen offers an array of wellness and culinary experiences")
Fashion designers get ordinary people to model on their shows
Fashion designers are now getting 'regular' people - watchmen, gym instructors, rickshaw pullers - to model on their shows
 "Fashion designers get ordinary people to model on their shows")
Film review: Singham Returns
Singham Returns is typically a Rohit Shetty film - vacuous, cliched and action-filled
 "Film review: Singham Returns")