Ever since it began selling ads 10 years ago, Facebook has been fighting doubts about its value to marketers. This is the first of a three-part series on how it helps advertisers reach the right targe
CavinKare presses the accelerator to make its dairy brand the second largest national player
Companies that don't have good collaborative partnerships with their supplier networks can be competitively vulnerable
Interview with V-P, Marketing Strategy, Digital Marketing, Adobe
A company should link forecasting to all planning activities throughout the supply chain
Successful commercial brands with a strong reputation support a positive nation brand
ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
Smriti Irani, the human resources development minister, hasn't let go of the image Ekta Kapoor etched for her 14 years ago
The illegal trade in red sanders wood, which sells for up to Rs 80 lakh a tonne in some Asian countries, involves a complex nexus of smugglers and impoverished woodcutters
Zehen, a new by-invitation only club, offers an array of curated wellness and culinary experiences
Fashion designers are now getting 'regular' people - watchmen, gym instructors, rickshaw pullers - to model on their shows
Singham Returns is typically a Rohit Shetty film - vacuous, cliched and action-filled