Page 649 - Supplements

Dolby, the man, fades out

Naming the Prime Minister

Dhara plans a comeback

The Rs 800-crore brand wilted with the advent of competition. But new products and ads could restore it

STAR Plus uses technology to market epic to the youth

The characters are not being positioned traditionally

Pricing could spoil the iPhone party

The emerging market version of Apple's handset fails to set hearts racing with its costly unbundled option

Koovs squeezes in more seasons in fashion e-tailing

Koovs eschewed PE funding that tend to push for quick returns. Instead, it will wait out a few years for profits

Tourism boards think of marketing beyond movies

Hong Kong Tourism chose a novel to highlight its diversity for young travellers because of their predilection for reading

Gateway banks on staying awake

Taj Group's brand focuses on flexibility and cities with young traveller traffic

Once there was Manto

Stepping into Saadat Hasan Manto's birthplace is like stepping into one of his stories. Veenu Sandhu visits Paproudi, his village near Chandigarh, which is beginning to rediscover its famous son

Stories of Partition, in the words of the survivors

A unique project captures the oral history of Partition

Internal candidate versus an outsider

Recent headlines offer ample evidence of the financial costs and reputation risks of a poorly executed leadership transition, from internal disruption and higher compensation expenses to reduced share

Last mile loyalty programme execution is key: Anirban Dutta

Interview with, Managing director, LoyaltyOne India

UniverCell to challenge larger electronic chains

The 1,100-cr mobile retail chain UniverCell is looking to take the brand to western and northern markets. It will spend around Rs 50 cr in advertising

Puma leaps to customised ops

Opens a pub and sources local accessories to complement its flagship sportswear business

Xperia Z Ultra: Superior smartphone but inordinately big

Sony's latest offering looks good, has impressive performance and superior display; yet, it's not a phone which will appeal to many, simply because inconvenience rings loud

Game for Xolo Play

Private labels in Nature's Basket

Battling pressures on an import-heavy merchandise, it is reaching for domestic sourcing

Answers to last week's quiz (#320)

The Strategist Quiz (#321)

A tough sell

Corporates are stressing on generation-specific products and communication to hook millennials now and remain connected with them as they progress to bigger and more expensive products