BS Marketing Initiative

DLF Mall of India Strengthens its Premium Portfolio with the Launch of TAG Heuer Boutique

New Delhi [India], April 10: DLF Mall of India, India's largest destination led retail mall, has further elevated its premium brand mix with the addition of globally renowned watchmaker TAG Heuer. Marking the brand's first franchise boutique in India, launched in partnership with Kapoor Watch Company, the opening reflects DLF's continued focus on building a future forward retail ecosystem and strengthening its positioning as a destination hub for premium and aspirational brands.

Alta School of Technology Appoints Santosh Mishra as Director - AI Innovation

Gurugram (Haryana) [India], April 10: Alta School of Technology, an AI-first computer science institute, has announced the appointment of Santosh Mishra as Director, AI Innovation. With over eight years of experience across global technology companies such as Microsoft and VMware, Santosh brings deep expertise in software engineering, system design, and emerging AI applications to the institution's leadership team.

India Takes Center Stage in Global HR Dialogue as Blue Ocean Corporation Brings International Human Resource Conference to New Delhi

New Delhi [India], April 10: In a landmark gathering that reinforced India's rising influence in the global human capital landscape, Blue Ocean Corporation, the world leader in training and consulting, hosted the India debut of the International Human Resource Conference (IHRC) in New Delhi recently. Organized in strategic partnership with the prestigious HR Certification Institute (HRCI), the conference brought together over 500 senior HR leaders, global certification authorities, corporate decision-makers, and policymakers under one roof.

Vingroup Signs MOU with Maharashtra, Further Expanding its Multi-sector Ecosystem in India

Mumbai (Maharashtra) [India], April 10: Vingroup announced the signing of a Memorandum of Understanding (MOU) with the Government of Maharashtra, establishing a collaborative framework to explore strategic investments across key sectors. The agreement marks a further step in Vingroup's roadmap to expand its integrated multi-sector ecosystem in India, underscoring its long-term investment commitment and consistent development strategy in the country.

IDPIC Appoints K. S. Raju as MD & CEO to Strengthen Digital Payment Fraud Intelligence

Mumbai (Maharashtra) [India], April 10: The Indian Digital Payment Intelligence Corporation (IDPIC), has appointed Mr. K. Satyanarayana Raju as its Managing Director & Chief Executive Officer. IDPIC is India's central AI-driven platform for detecting and preventing real-time digital payment fraud. It was incorporated as a Section 8, not-for-profit entity in October 2025 with approval from the Reserve Bank of India, IDPIC was promoted by State Bank of India and Bank of Baroda, with SBI holding a 50% stake through an investment of ₹100 crore.

Bata India launches new "Everyday Essentials" featuring Taapsee Pannu

Gurugram (Haryana) [India], April 10: Bata India, India's most trusted footwear brand, is set to launch its latest campaign, "Everyday Essentials. Reinvented," bringing renewed focus to open footwear, an enduring staple in Indian wardrobes. Fronted by actor Taapsee Pannu, the campaign celebrates the category's deep-rooted relevance in India while presenting a contemporary collection designed for modern women.

Gartex Texprocess India Mumbai opened on 9th April: Innovations driving apparel manufacturing and textile technologies on display

Mumbai (Maharashtra) [India], April 10: The exhibition comes at a time when India's textile industry continues to chart a strong growth trajectory, supported by policy initiatives and rising global demands. With textile exports currently valued at nearly USD 36 billion (approx. Rs 3 lakh crore), the Ministry of Textiles has set an ambitious Vision 2030 target of expanding exports to USD 100 billion (approx. Rs 9 lakh crore) by strengthening domestic manufacturing and enhancing India's global textile footprint. Events such as Gartex Texprocess India incorporating the Denim Show plays an important role in supporting this momentum by enabling technology adoption, industry collaboration and business opportunities across the textile value chain.

ASBL Loft Brings a Unique Marketing Approach, Partners with the New Film Dacoit

Hyderabad (Telangana) [India], April 10: What if buying a home felt like winning a deal, not a burden? ASBL makes this real with a bold and fresh marketing idea.

West Avenue Realty Successfully Raises NCDs Within Three Years of Operations, Signaling Strong Investor Confidence

Mumbai (maharashtra) [India], April 10: West Avenue Realty, an emerging new-age real estate developer, has raised an incredible Rs. 50 crore through Non-Convertible Debentures (NCDs) in just three years from the day of starting business! This is a huge accomplishment for the company and indicates the strength of investor confidence in its business model, execution capabilities and growth plan!

Kauvery Hospital Removes Tumour Blocking Lung Airway, Ends Persistent Cough

Tirunelveli (Tamil Nadu) [India], April 10: Doctors at Kauvery Hospital performed a minimally invasive bronchoscopic procedure, using a thin, camera-equipped tube called a bronchoscope to examine and treat the airways, to diagnose and remove a tumour that had developed inside the lung airways, giving relief to a 32-year-old man who had been suffering from persistent cough for more than two months. The removal of the tumour immediately restored normal airflow and ended the patient's cough.