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What is 'One Nation One Fertiliser' scheme?
On October 17, 2022, Prime Minister Narendra Modi launched a new subsidy scheme known as Pradhan Mantri Bhartiya Janurvarak Pariyojna (PMBJP) as part of the concept of the 'One Nation One Fertiliser' (ONOF).
The concept of 'One Nation, One Fertiliser' is about having one single brand name for urea and other fertilisers instead of several brand names of companies, which is in practice as of now.
This will help in the reduction of freight charges due to stopping of criss-cross movement of fertilisers, reducing the transit time, ensuring the availability of fertilisers throughout the year irrespective of brand preferences, and stopping the diversion of urea for industrial purposes.
Under the (ONOF) -- a scheme by the Ministry of Chemicals and Fertilizers, all fertiliser bags, irrespective of their contents or the company that manufactures them, will carry a uniform brand name called “Bharat”. The brand name will be tagged with the name of the scheme under which the government grants subsidies to fertiliser manufacturers.
Therefore, a urea bag will bear the name Bharat Urea, or if it is a DAP (di-ammonium phosphate) bag it will be known as Bharat DAP. So far, as with any other products, fertiliser companies market products using their own brands. Being a mass-market product category, fertilisers have colourful brand names like “Kisan”, “Paras” that are also easily identifiable. The companies have been given time till December 12 to clear their old stock from the market.
Subsidised soil nutrients including urea, Muriate of Potash (MoP), di-ammonium phosphate (DAP), and NPK (nitrogen, phosphorus, and potassium) - will be marketed under the single brand "Bharat" across the country.
"Farmers are in "illusion and confused" about fertiliser brands and are not getting the quality soil nutrients because at one hand retailers are pushing certain brands for want of higher commission and on the other hand companies run advertisement campaigns of their products", PM Modi said.
The ONOF initiative will increase and ensure the availability of fertilisers, streamline the supply process without bottlenecks, bring uniformity in fertiliser supply, control unhealthy competition among companies, and reduce the fre Fertiliser ight subsidy burden. The PMBJP scheme will also strengthen the real-time monitoring of movement, availability, and sales of fertiliser in states.
The concept of 'One Nation, One Fertiliser' is about having one single brand name for urea and other fertilisers instead of several brand names of companies, which is in practice as of now.
This will help in the reduction of freight charges due to stopping of criss-cross movement of fertilisers, reducing the transit time, ensuring the availability of fertilisers throughout the year irrespective of brand preferences, and stopping the diversion of urea for industrial purposes.
Under the (ONOF) -- a scheme by the Ministry of Chemicals and Fertilizers, all fertiliser bags, irrespective of their contents or the company that manufactures them, will carry a uniform brand name called “Bharat”. The brand name will be tagged with the name of the scheme under which the government grants subsidies to fertiliser manufacturers.
Therefore, a urea bag will bear the name Bharat Urea, or if it is a DAP (di-ammonium phosphate) bag it will be known as Bharat DAP. So far, as with any other products, fertiliser companies market products using their own brands. Being a mass-market product category, fertilisers have colourful brand names like “Kisan”, “Paras” that are also easily identifiable. The companies have been given time till December 12 to clear their old stock from the market.
Subsidised soil nutrients including urea, Muriate of Potash (MoP), di-ammonium phosphate (DAP), and NPK (nitrogen, phosphorus, and potassium) - will be marketed under the single brand "Bharat" across the country.
"Farmers are in "illusion and confused" about fertiliser brands and are not getting the quality soil nutrients because at one hand retailers are pushing certain brands for want of higher commission and on the other hand companies run advertisement campaigns of their products", PM Modi said.
The ONOF initiative will increase and ensure the availability of fertilisers, streamline the supply process without bottlenecks, bring uniformity in fertiliser supply, control unhealthy competition among companies, and reduce the fre Fertiliser ight subsidy burden. The PMBJP scheme will also strengthen the real-time monitoring of movement, availability, and sales of fertiliser in states.
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