A book with a vertebral column on the cover jacket? Ghastly, but effective. Written jointly by the author of China Boy and a clinical nurse specialist, Courage tries to take business leadership back to basics. "Long before the invention of the corporation, we were hardwired to show courage regardless of risk to ourselves. Even today, without courage, nothing""from our relationships to our firms""is safe." So says the introduction, before using cases from Whirlpool, WorldCom and others to call for a return to business ethics as a long-term assurer of profit. | |
| Is it a stuffy book? In many ways, yes. But if there's a single chief executive officer you know who you'd wish would read such things, that's reason enough for the book's existence. |
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| COURAGE |
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Gus Lee with Diane Elliott-Lee
$27.95
220 PAGES
Wiley & Sons |
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