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The telecast rights for the three Test matches and five One-Dayers are yet to be handed out. A decision on this is likely to be taken only a few days before the series kicks off. Owing to the uncertainty, most big advertisers are unable to put together a special campaign for the event.
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Samsung, which was the lead sponsor for the last Indo-Pak series played in Pakistan and is learnt to have spent Rs 40 crore on it, is yet to draw up a media plan for the 2005 tie.
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"We are still undecided. Nobody knows who will own the rights and what the pricing will be," said Ravinder Zutshi, vice-president, Samsung India.
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Big-ticket cricket tournaments like the World Cup and matches involving India and teams like Pakistan and Australia are big money spinners for colour television makers like Samsung.
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During the Indo-Pak series last year, Samsung had claimed that its sales went up by nearly 40 per cent because of sales promotions and advertising built around the matches.
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Hero Honda, which has several key Indian stars like Saurav Ganguly, Harbhajan Singh and Zaheer Khan as its brand ambassadors, is not planning any special promotions or fresh cricket-based ad campaign either.
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