Designers Ashima and Leena will get children from the Oscar winning film to showcase their creations on the second day of Wills India Fashion Week.
Most designers turn to Bollywood leading ladies to walk the ramp for them during fashion week, but Ashima and Leena Singh have decided to use Azharuddin and Rubina, who played the youngest Jamal and Latika in the Oscar winning film Slumdog Millionaire, for their show on the second day of the Wills India Fashion Week (WIFW). Leena Singh, one half of the label Ashima-Leena, said, “When Azhauddin and Rubina came back from the Oscars and then went back to their slums, our hearts went out to them. We want to keep their glory alive.”
The designer duo have so far resisted the temptation to use any celebrity to walk the ramp for them during previous fashion weeks. “When people would ask us about which celebrity we would be using for our shows, our response would always be, ‘Our clothes are the real stars’”, Singh added.
The duo’s effort for these two children will not end with the show. “We are launching Ashima-Leena Jai Ho Foundation with this show, ” Sinmgh announced.
The foundation will work with Khushii and hopes to help educate poor children. Adds Singh, “There must be several Rubinas in the slums and hopefully this foundation will reach those children and help them wih their education.’
Their effort is likely to be supported by FDCI, with the apex body’s president likely to present a cheque for the foundation. Singh is also hopeful that the others involved will donate for the Ashima-Leena Jai Ho Foundation.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
