Hyundai wins five Good Design awards

Hyundai Motors announced that it has won five Good Design awards in recognition of consistent successful application of its design philosophy. The company said in a media release that it received awards for the upcoming Ioniq alternative-fuel compact vehicle, the all-new Tucson, the all-new Elantra, its Santa Cruz concept model and its 'Sculpture in Motion' art installation.

The soon-to-be-launched Ioniq, Hyundai Motor's advanced alternative-fuel compact vehicle, was recognised for its class-leading aerodynamics and striking design details, the release said.

Shaped around the Visual Aero design concept, Ioniq was developed not only with aesthetics in mind, but also with careful consideration of efficiency, aerodynamics and functionality. The interior design concept of 'Purified Hi-tech' creates a futuristic overall image, with simplified surfaces and intuitive layout of buttons. The world premiere of the Ioniq will be on January 14, 2016, in Seoul, Korea.

The All-new Tucson adopts the strong proportions and profile of a sleek and agile SUV. The vehicle is longer, wider and has a longer wheelbase than its predecessor, allowing for increased interior space and improved versatility.

The front view presents a hexagonal-shaped grille, a key element of Hyundai's design signature, flanked by high-efficiency LED twin-projector headlights. From the rear, Z-shaped character lines above the rear wheels accentuate an aggressive, sporty side-profile. All of these design features help to create an athletic, bold and striking appearance.

Also recognised in the Good Design awards was the all-new Elantra. Building on the celebrated design of the preceding Elantra, the new model showcases the evolving design direction being adopted for all Hyundai compact cars. The all-new Elantra displays refined exterior body surfacing with simple-but-strong lines running along the body side from front to back, the release said. Design details all around the car show modern, sporty and advanced style, befitting of Hyundai Motor's exclusive Dynamic Precision design concept, it said.

The Santa Cruz concept gained recognition for its interpretation of truck utility for a new generation of buyers, the release informed. Having been introduced at the 2015 North American International Auto Show in Detroit, the concept truck was designed to meet the needs of those looking for greater design individuality, efficiency and manoeuvrability.

The Santa Cruz delivers with a wide, sure-footed stance and an aggressive side-profile. To provide sufficient cargo room and access to the rear seats, the Santa Cruz offers an innovative tailgate extension that allows the bed length to be expanded. It also incorporates rear-hinged, reverse-opening rear doors that integrate seamlessly with the front-door design.

The release said Hyundai Motor's design philosophy is realised in innovative ways through the Sculpture in Motion project, which earned its own Good Design award. The project forms the look of a living wave, celebrating fluid motion as art and referencing the relationship between movement and car design in the natural and automotive worlds.

The annual awards programme has been developed by The Chicago Athenaeum: Museum of Architecture and Design, and The European Centre for Architecture Art Design and Urban Studies, in recognition of the most innovative and cutting-edge industrial, product, and graphic designs from around the world.

Source : BS Motoring