Global Franchise Architects (GFA), the Geneva-based company which owns Pizza Corner, plans to invest $1.1 million this year towards strengthening its brands Pizza Corner and Coffee World in India. It also plans to introduce Cream & Fudge (dessert parlour) and New York Deli (sandwich lounge) in India. | |
| Addressing a press conference here on Tuesday, Anoop Sequeira said that for two years, 2005-06 and 2006-07, GFA had set a budget of $2 million. Of these close to $1 million was used in 2005-06 and the balance is being utilised this year to strengthen our brands and also to introduce Cream & Fudge and New York Deli in India. |
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| Presently, the company has 47 Pizza Corner outlets and has plans to double it by the end of 2006-07 with emphasis on opening more outlets in northern and western India. Coffee World, currently concentrated in Bangalore with four outlets is expected to expand pan-India through area franchising model. |
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| According to Anoop Sequeira, new brands "" Cream & Fudge and New York Deli are expected to be launched in Bangalore by end of the year and would be taken to other parts of the country in phases. |
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| Pizza Corner also announced the launch of a range of cone-shaped pizzas (Conizza) in the range of Rs 60-80. |
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