'Feluda' matches Shah Rukh Khan at box office

Feluda movie ‘Tintorettor Jishu’ has emerged as popular as Shahrukh Khan starrer ‘Rab Ne Bana Di Jodi’ in the first week with both movies commanding near equal occupancy rate across multiplexes at more or less similar ticket pricing.

‘Rab Ne Bana Di Jodi’ was released with 1,200 prints worldwide and also had as many as 12-15 shows per day in all multiplexes in Kolkata.

‘Tintorettor Jishu’, with 29 prints in West Bengal and with a budget of Rs 1-2 crore, saw full houses in its first week and viewers for late night shows.

Next week, multiplexes may marginally reduce shows and ticket prices.

According to Shunali Shroff of Shringar Cinemas Fame chain, ‘Tintorettor Jishu’ saw 80 per cent occupancy with four shows at Fame Hiland Park and three shows at Fame South City.

‘Rab Ne Bana Di Jodi’ saw 80 per cent occupancy with 15 shows a day.

Ticket prices for both varied between Rs 170 and Rs 250 at Fame weekends.

At Inox, ‘Rab Ne Bana Di Jodi’ had 95-100 per cent occupancy on weekends across all properties in the opening weekend, said Virendra Singh Marya, Regional Director (East), INOX Leisure.

All 12 shows went houseful at Inox Forum on the opening Sunday.

Occupancy on weekdays for ‘Rab Ne Bana Di Jodi’ was 80-90 per cent.

‘Tintorettor Jishu’ had 85-90 per cent occupancy on weekends at Inox City Centre and Inox Swabhumi, and 70-80 per cent on weekdays.

‘Tintorettor Jishu’ tickets cost Rs 70-Rs 120.

‘Rab Ne Bana Di Jodi’ tickets were between Rs 140 and Rs 250 at Inox.

According to Sumita Bhattacharjee of T Sarkar Productions, maker of ‘Tintorettor Jishu’, bagged sponsorships from Shalimar coconut oilm with Aircel as communications partner, Star Ananda and Radio Mirchi as media partners and Kingfisher as spirits sponsor, with website partner ilovekolkata.in. “The website partner will help market the movie overseas. Now, we are concentrating on halls, after which we will look at DVDs and VCDs,” Sarkar added.