24 Mantra Organic enters new product category

Hyderabad-based 24 Mantra Organic, an organic food product company, today announced it is entering into two new categories with ready to drink and ready to cook products.

These include 5 new variants of ready to drink and four new variants of ready to cook products.

Excluding the noodles segment, the current market for ready to eat or cook foods in India is estimated at Rs 600 crore, while the market for ready to drink products was pegged at Rs 1,000 crore.

"24 Mantra Organic will now standout in these categories by offering healthier option of organic and preservative-free products for the consumers," the company said.

The company currently offers more than 200 products starting with rice and cereals in the organic space across breakfast, lunch and dinner requirements.

The company claims to have a customer base of more than 3 lakh consumers across India and it aims to cross 1 million mark in the next 3-4 years.