8 brands from Gujarat in Brand Trust Report 2016

Eight popular brands from Gujarat have emerged as category leaders in a recently released study by TRA (formerly Trust Research Advisory) The Brand Trust Report, India Study 2016.

The report features eight category leaders from Gujarat. Amul (All India Rank 41) has been listed as India's Most Trusted Dairy-Diversified (F&B) brand. It is also holds the only reigning brand in the Butter Sub-Category.

Fogg (All India Rank 67) leads in the Deo/Perfume Category followed by Axe and Wildstone. Sintex (All India Rank 214) leads as India's Most Trusted Brand in the Manufacturing-Diversified Category.

While Astral Pipes (All India Rank 870) is the Most Trusted Brand in Pipes Category.Ajanta (All India Rank 282) is a forerunner in the Home Care Category and correspondingly is the leader in the Clocks Sub-Category.

Yet another brand from the region, Symphony (All India Rank 579) has been ranked as the Most Trusted Brand in the Coolers Sub-Category of the Durable list.

Balaji (All India Rank 124) is the Most Trusted brand in Packaged Snacks Category followed by Haldirams and Lays. Vadilal (All-India Rank 277) ice cream is India's Most Trusted ice cream brand and is followed by Havmor, Creambell among others.

"Gujarat has a tradition of successful businesses, and truly speaking Business is nothing but Trust manifested. The pro-active and walk-the-talk approach of the region truly represents the future of India and epitomises development in its complete strength. Getting Gujarat brands as category leaders in trust shows how these brands have now begun to pervade the national consciousness", said N Chandramouli, Chief executive, TRA.

The Brand Trust Report 2016, the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year's research was conducted among 2,500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.