Ahmedabad's 40% of parents prefer e-tutorials for their kids: Survey

Nearly 40 per cent of parents in Ahmedabad prefer online tutorial classes for their children considering a huge price difference between private tuitions at various coaching centres.

According to a survey carried out by Associated Chambers of Commerce and Industry of India (ASSOCHAM) school and college going students in Ahmedabad are now increasingly getting enrolled for online classes as these provide them practical insights and individual attention in the comforts of their home at a time convenient to them.

The Assocham interacted with about 100 parents in Ahmedabad between June and August to ascertain the amount of money spent by them on coaching classes for their wards at private tuition centres.

Over half of those interviewed said that their ever-escalating tuition bills run into Rs 80,000 to Rs 1 lakh annually and said that even though, affordability is a challenge but they don’t wish to take any chances considering that their kids’ future is at stake as competition in schools, colleges and professionally is getting tougher by the day.

About 30 per cent of respondents were working couples and majority of them said that since they hardly get time to teach their kids they had enrolled their kids for private tuition at primary level itself.

As per the data by another study on ‘E-tutorial market-parallel education industry’, the online tutorial market in India is growing at a compounded annual growth rate (CAGR) of over 40 per cent and is likely to cross Rs 3,500 crore mark by 2015 from the current level of Rs 1,200 crore.

“The online tutorial market in India is still at a nascent stage as it is mainly confined to the urban centres while the industry will get the real push from the semi-urban and the rural areas which are still jostling with dearth of technological advancement. It is a multi-faceted utility that facilitates students’ interaction with their tutors seamlessly and in real time through voice calls, live chat, emails and discussion boards making the whole learning process interesting and enjoyable,” said D.S. Rawat, secretary general of Assocham.