Amoha bullish on govt projects

Amoha Learning Solutions, a 100 per cent subsidiary of Chennai-based Amoha Eduction Pvt Ltd, had set a target of around SGD 120 million (Rs 390 crore) turnover by 2011, as compared with SGD 3.8 million currently on the back of government-sponsored projects and new centres.

Speaking to Business Standard, Suresh Subramaniam, director (international operations), Amoha Learning Solutions, said by 2011 the company would open 1,000 centres across 20 countries including Sri Lanka, Indonesia, Malaysia, Bangladesh, Thailand, Nepal, Africa and West Asia.

These centres will be company-owned and franchisees and train 480 students every year. The company would earn SGD 96 million as fees. Amoha currently has three centres in Singapore and six in Sri Lanka.

The company expects government-sponsored training programmes to account for 30 per cent of the total turnover by 2011.

At present, it is implementing an English training programme in Singapore to train 600 students every year through 50 centres. The average training cost per student is SGD 200 and the company is expects around SGD million from this project.

Similarly, the Sri Lankan government has chosen the company to train 500 people. The average earning would be SGD $50 per student, which translates into SGD $13 million.

The company is also in talks with governments of Malaysia and Thailand. In Malaysia, it plans to train students across 900 schools, said Subramaniam.

China is another big market, which is expected to be around Rs 4,500 crore, said Subramaniam, adding they would enter China in 2010 and expect to capture 20 per cent of the market by 2012-13.

Meanwhile, Amoha would invest around SGD 21 million (around Rs 69 crore) over the next two years. The proposed investment will be in research and development, brand building and marketing expenses.

Singapore-headquartered Amoha started its training centres in 2008 in Singapore under its parent company’s brand Veta.