Arrow launches exclusive store in Bhubaneswar

Talking to media persons after inauguration, Vasudev said, Orissa market has been expanding with large scale industrialistion. Keeping in view the customers requirement, the company decided to have a large store in Bhubaneswar.

The new store boasts of 3300 square feet area and it has made use of the designs made by the London based JHP. It will focus on business wear, smart casuals and marriage segments to drive the company's business. Customers in the age group of 25-40 is the target segment for Arrow, he said.

Stating that the store in Bhubaneswar is the largest in the eastern region, he said, it has three spaces namely sport (leisure range), formal (clothing and accessories) and suits (large range of classic and Italian suits and jackets). As a promotional offer, the store will offer loyalty points to customers making purchases of specified amounts.