Baron Says Aiwa, To Ditch Hitachi

Japanese consumer electronics major Hitachi and the Mulchandanis-promoted Baron Electronics are set to part ways, just two years after the unsuccessful alliance was struck.

The two partners have had significant differences, which they were trying to iron out for the last nine months. Last October, a reconciliation was reportedly arrived at, but it did not last for long.

Apart from strategy issues, the success of Aiwa, the other Japanese brand that Baron handles, has also played a critical role in the now-imminent split.

Shakun Mulchandani, chairperson of the Baron group told Business Standard: