The film opened to around 75% occupancy pan India and is expected to pick up towards the later shows. However, negative word of mouth is expected to drive sales lower over the next two days and by the time the weekend arrives, the movie may have lost its potential audience.
Early estimates say that Besharam will open with first day collections of Rs 18 to 20 crore which will go downward as the week progresses.
Perhaps the biggest drawback of the movie is a slack script and ever slacker editing. The length of the movie leaves the viewer exhausted and impatient. Adding to its woes, the film's music is a dampner and the lead pair lacks chemistry. The senior Kapoor's while entertaining, find themselves in a script that lacks spark and the comedy ends up looking forced and artificial. Newcomer Pallavi Sharada fails to impress (or act for that matter).
Besharam has been made at an estimated cost of Rs 80 crore including prints and publicity of around Rs 18 crore. The film's satellite rights have been bought by Zee Entertainment Enterprises Limited to be premiered on its new Hindi movie channel &pictures. According to media estimates, the film has been sold for Rs 30 crore with a link to the performance at the box office (similar to Chennai Express).
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
