Big TV rolls out rural Andhra campaign

To increase brand awareness and visibility, Reliance Big TV DTH has embarked on an ‘Entertaining and Educating Rural Andhra’ promotion to demystify the common belief that direct-to-home digital TV is largely an urban need.

The campaign will also cover remote educational institutions and IT sector across Andhra Pradesh. As part of its on-ground activation, Big TV has rolled out float vans with Big TV branding and loaded with dummy dish for doing the rural rounds in the state.

“The on-ground team has already captured small towns like Kakinada by installing more than 3,000 connections during the promotion. And, more than 90 per cent of the town was connected with Big TV DTH with the nameplate of the house with Big TV branding,” a company release said on Monday. Vijayawada, Visakhapatnam, Tirupati, Kurnool, Srikakulam, Warangal and surrounding rural towns are being targeted in the first phase.