Bigflix.Com to invest Rs 450 cr for expansion

Mumbai-based entertainment service provider Bigflix.Com, a venture of the Anil Dhirubhai Ambani group, today said it would invest about Rs 450 crore for expansion of its operation across the country over the next four years.

"We have fixed up a target of opening 500 offline movie rental outlets across the country during the next four years. Out of the total target, about 100 outlets would be established over a period of six months," Bigflix.Com Chief Operation Officer Kamal Gianchandani told PTI.

He said that the company would invest a minimum of about Rs 8 lakh per outlet. "Each showroom has access to various movie titles across different languages across genres with convenient subscription plans," he said.

On the company's foray into the South Indian market, he said about 30 per cent of the outlets of the total target fixed would be set up in South India.

Kamal said the company's video rentals division now has access to 20,000 titles across 13 languages across genres. The membership of our outlets works all over India, so one can use the membership across all Bigflix stores, he said.

Besides Hindi and English, the outlets would offer a variety or regional content in Tamil, Telugu, Malayalam, Kannada, Marathi across multiple movie genres of all eras -- from old to the latest, he said.