BS People: Ashwin Parthiban & Rajesh Bhargava

Creative genes join Dentsu

Heaping a few accolades on these two creative gems, Rajesh Bhargava and Ashwin Parthiban, would be grossly insufficient. Bhargava and Ashwin, who recently joined globally-known advertising firm, Dentsu Communications are recognised as the best of breed in the advertising world.

Rajesh, appointed as General Manager, Studio and Production at Dentsu Marcom worked as head of production in Wieden+kennedy. Prior to that, he was Associate Vice-president in JWT (J. Walter Thompson). After a Degree in Offset Printing from the Institute of Printing Technology, Allahabad in 1981, Rajesh started as a trainee at Clarion Advertising Limited. He was instrumental in setting up the first all-digital studio at Contract, making it the first and foremost agency to send digital artworks to the press.

Citing the shift from Clarion to Contract as the turning point of his career, Rajesh said, "Suddenly from being the junior most in the department at Clarion to someone with independent charge at Contract in 1985 exposed me to work directly with some of the bigwigs in the Industry," he says. “And I realised, eventually its quality delivered on time that makes all the difference,” he added.

Working in different capacities for the last 30 years, Rajesh has created brand identities for many companies like PepsiCo, Nokia, General Motors, Indigo, Fritolays, Reckitt Benckiser, Smith Kline & Beecham, Hero Honda Motorcycles, Oswal Knitwear, SBI Credit Cards, GE Capital, NIIT, Kelvinator/ Whirlpool, Nestle, Dabur, ABN Amro Bank, JK Tyres and Atlas Cycles amongst others.

Ashwin fits perfectly into the post of Executive Creative Director at Dentsu. After graduating in Visual communications at Loyola college, Chennai, Ashwin worked in various capacities in the advertising field. Right from copy writer in ad agencies to creative director at Dzine and Rediffusion DY&R to vice-president & senior creative director at JWT, Ashwin has scaled the industry from the bottom to the top.

Ashwin has been instrumental in creating the Airtel Grandfather/Chess film, the Airtel Rain film, the Citibank Fly For Sure campaign at Rediffusion, Ford Figo and New Ford Fiesta Launch campaigns, Ford Fiesta ‘Match This’ campaign and Ford Ikon Diesel Launch campaign at JWT.

Happy to assume this responsibility at Dentsu, Ashwin said, “It is an organisation with the finest Japanese pedigree, a great place for a person with a strategic creative mind, and a passion to change the way people think and behave.”

Apart from ad making, Ashwin is fond of motorcycle touring, automation technology and raising voices for animals.