Canon to focus on service-based B2B business

Company makes about Rs 900 crore from its B2B business in India

Camera maker Canon India, on Wednesday, said that the company would focus on service and solution based offerings for the business-to-business (B2B) segment in the coming years. 

 

“Concentration would be more into the solution and service offerings rather than just devices,” said Canon India executive vice president Alok Bharadwaj. Canon earns about Rs 900 crore from B2B business in India and the direct consumer business contributes about Rs 950 crore (as on December 2012). 

 

Over the next two to three years, Bharadwaj said, B2B segment is expected to contribute more than the consumer business. “We see a 10% growth in the B2B business, and our digital SLR camera business (direct consumer) would grow at 10% annually. However, there is de-growth in the compact camera business,” he said. Compact cameras have witnessed a decline of more than 30% in sales this year.

 

The company, which today launched a portable scanner targeting the home users (priced at Rs 11,995), had started offering managed printing services about two years ago. It is now focusing on digitisation services to corporate houses, managed print room services where it offers total printing system ad service for business units. “We also have plans to offer cloud-based document services and technical documentation solutions for enterprises soon,” said Bharadwaj.

 

Canon is expanding its domain from pure printing services to digitisation services. “We, in India, are still an analog country where more focus is given on print and paper based documentation where rest of the world is modernising. 

We are expanding our domain from printing to digitisation,” he said, adding that the company targets revenue of Rs 150 crore from these services in 2014, from about Rs 100 crore that it hopes to reach by end of 2013.