For TCNS Clothing Company CEO, Vijay K Misra, the neighbourhood darzi is potentially bigger competition than, say, a big format department store selling contemporary western wear.
With plans to capture the Rs 1,700 crore ethnic wear market, Misra hopes to take his 10-month-old brand W across 25 speciality stores in the next one-and-a-half-years.
Launched in Delhi last year, W is TCNS Clothing
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