Dish TV makes southern push
The company has reduced the entry cost by around 30 per cent to Rs 1,990 (plus Rs 200 as installation charges) from the earlier Rs 2,500 (plus Rs 200). Hence, a base package earlier was Rs 2,700 + Rs 1,200 (12-month subscription). Now, the monthly charges start at Rs 60.
Dish TV aims to gradually increase the proportion of its revenues from its value-added services, said Vinay Agarwal, CEO, Dish TV.
With offerings like movie-on-demand, gaming, active sports, active news and multi-studio feed, Dish TV hopes that as DTH television industry evolves, a higher proportion of people will opt for such value-added services.
In addition to that, Dish TV also charges carriage fees to many of the television channels which again seems to be a good revenue stream for the firm.