DS Group to extend Catch seasoning brand

Catch, a spice brand of the Rs 3,300-crore DS Group, is planning to expand product offering by adding an international range of seasonings and flavoured salts that would be branded as Catch Miniz.

Catch Miniz would have a premium positioning in portable packaging which can be used at home, outside and during travel.

Catch Miniz, which will be sold in an assorted pack of nine-in-one, will be priced at Rs 200.

“With changing times, people have busier lifestyles, they travel frequently, and more and more people are developing a taste for international cuisines. The contemporary products like Catch Miniz focus on attributes like personalisation and mobility. Through this expansion we are targeting to be a part of the fast growing market of premium international seasonings and spices,” said OP Khanduja, associate business head, DS Limited.

The 12-year old brand gets about 12% revenue of about Rs 400 crore from institutional sales, and exports to south Asian countries. It has strong presence in north and east of India, and has also entered the southern part of the country.