 "ESPN STAR Sports launches new channel")
The new channel, STAR Sports 2, will be officially launched on March 11, 2013 and will showcase live and non-live events across sporting categories such as cricket, soccer, tennis, motor racing and golf.
In the first month of its launch, the channel will cover tournaments like Serie A and La Liga soccer, BPL action, Nascar racing and prime tennis from the Men's ATP Tour amongst others.
Speaking on STAR India's strategy for sports business, Sanjay Gupta, Chief Operating Officer, STAR India, said, "Our vision is to expand the sports viewership in the country. Star network has acquired some of the best sporting properties in every genre and is committed to taking sports broadcasting to a new level.
"These include broadcast rights to the BCCI national and domestic cricket for six years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches."
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