Event management being promoted through stores

The stores branded as "Eventwala retail stores" would provide customised services as per requirements of customers. The first store will be launched in Pune on July 11 and by December this year, in all 15 stores will be operational in Pune. Speaking to reporters, Sphinx Adonis Events Director Vikram Waghray said, "The Eventwala stores will cater to a wide segment of consumers and offer theme-based packages starting from Rs 500 onwards. Eventwala will blend sales, rentals and services models to provide decorations, accessories, food and music as per theme."

The unique party consultancy service will be provided by an innovative automated party software programme (APSP).

The company is also looking at setting up a manufacturing plant in Ranjangaon in near future.

"We have started scouting for land. We want to manufacture merchandise to be sold through our stores as well as other players," said Dheeraj Waghray, co-founder, Sphinx Adonis Events.

The company has also set up an event management institution, which will train graduate students for event management.