Hyderabad-based eYantra Industries Limited, a corporate merchandising company, is foraying into Internet and Intranet-based customised online brand stores. | |
| Named eTail, the new strategic business unit will cater to employees of specific companies irrespective of their global locations to order and buy corporate merchandised products online. |
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| eYantra has entered into long-term exclusive merchandising contracts with several industry majors like Tech Mahindra, TCS, Accenture, Sasken, HCL, Genpact and ING Vysya Life Insurance Company. |
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| More than 15 corporates have partnered eYantra for their online brand stores and the company expects to host 100 online brand stores by the end of this year. |
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| "The concept of corporate merchandising has undergone a paradigm shift and is now considered as a high potential brand awareness vehicle. The need for employee accessibility, international reach and innovative gifts are some of the necessity of the new age corporate merchandise. eYantra expects to play a pivotal role in the offline and online retailing business in the country," eYantra managing director, Phani Raj, stated in a press release on Tuesday. |
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