Flipkart's loss is competitors' gain

Flipkart had tried to trump Amazon founder & chief executive officer (CEO) Jeff Bezos' recent visit to India with its announcement of a 'Big Billion Sale' on October 6. However, Amazon and Snapdeal seem to have gained the most from Flipkart's big billion sale troubles. "While Flipkart spent crores on advertisements, Snapdeal turns out to be a silent killer," read a tweet on Twitter. While most buyers at Flipkart complained of inflated prices, out-of-stock products and other issues, Snapdeal tried to fill the gap with better discounts, offers and services. American giant Amazon - whose monthly sale is on, prior to Diwali, had products listed on its website at much lower price points compared to Flipkart.

Snapdeal not only gained positive reviews on social media but experts claim the sale experience would also play a role in brand loyalty and customer acquisition in the highly competitive e-commerce market. At about 5.30 pm on Monday evening "CheckSnapdealtoday" was the top trend for Twitter India. "We have already witnessed 15 times growth in traffic today and more trends and clarity would emerge as the day progresses. We are keeping pace with the best deals and pricing in product-to-product compared to what other competitors are offering today," said Sandeep Komaravelly, marketing vice-president at Snapdeal. Kunal Bahl, co-founder and CEO, Snapdeal, later stated. His company clocked sales worth over Rs 1 crore a minute, with millions of products being sold in a day.