Himalaya Intl ties up with Reliance, Bharti Wal-Mart

The BSE-listed food processing exporter Himalaya International today announced its foray into domestic market through tie-ups with prominent retail players like Reliance and Bharti-Wal-Mart.     

Launching its products under the brand Himalaya Fresh, the company announced an initial investment of Rs 150 crore to set up a facility in Gujarat to make milk-based products.     

"Having established itself as one of the top quality exporter for food products to the US for the past 12 years, Himalaya International is now entering the domestic market under the brand Himalaya Fresh with strategic tie-ups with all major players in retail chains," company's Chairman Manmohan Malik said in a statement.     

Himalaya has tied up with Reliance, More, Wal-Mart and Bharti-Wal-Mart, he added.     

"The company has signed two separate agreements with Bharti-Wal-Mart and the US retail giant Wal-Mart for selling its product and undertake cash-and-carry operations in a wide range of products at wholesale prices," Malik said.     

While Bharti-Wal-Mart will handle the retail business through their mini, major and mega format stores, Wal-Mart will look after business-to-business operations including supply-to-retail, grocery set ups, hotels, restaurants and other catering joints.