IMImobile secures BBC contract

Hyderabad-based software and services provider IMImobile has secured the contract for providing mobile and social messaging services to help the BBC streamline the audience engagement process across mobile and social channels. The partnership commenced in July 2014, after an official supplier selection process.

BBC will be using IMImobile’s DaVinci Social platform across radio, television and live events, enabling production teams to seamlessly manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter.

DaVinci Social is a tool specifically developed to enable broadcasters to manage and respond to audience interaction across multiple channels, monitor citizen journalism and integrate contextual audience feedback into live programming.

“DaVinci Social fulfils the BBC’s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels,” chief executive at IMImobile, Jay Patel, stated in a press release here on Wednesday.

"Throughout the bid, IMImobile was able to successfully demonstrate that the DaVinci Social platform meets our high demands and criteria for centralising all audience interactions across our radio, TV and live event programming. The platform enables the BBC to respond to the change in audience behaviour and integrate mobile and social audience interactions into the broadcasting experience", head of interactive technical advice & contracts unit at BBC,Claire McLaughlin, said.