 "India's 2020 ad growth rate estimated to touch 10.4%: Madison Media")
The Sam Balsara-led Madison Media group on Thursday said India’s ad market would grow at 10.4% in 2020, in line with what rivals Dentsu Aegis Network and GroupM had said earlier. The latter two had pegged domestic ad growth rates at 10.9% and 10.7%, respectively, led by digital ads. Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019. Digital ad share will inch up to 27% in 2020, from 23% in 2019. TV and print ad shares will decline to 36% and 27% in 2020, from 37% and 30% in 2019.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%