Indus OS ties up with domestic smartphone makers Celkon and Swipe to expand reach

The partnerships are in addition to the existing arrangement between Indus OS and Micromax

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Indus OS, India’s homegrown regional language mobile operating system (OS), on Wednesday, said it has partnered with  two Indian smartphone brands, Celkon and Swipe, to expand its market reach, primarily in the southern India.

These partnerships, the company said, are in addition to the existing partnership with Micromax.

Indus OS, which rolled out is its regional operating system, Indus OS, commercially last May with Micromax’s Unite 3 model, has rapidly gained a significant market share in India with four million user base across more than 35 smartphone models. The company aims to be on one in every six smartphone devices in India by 2017.

The company recently rolled out its updated Indus OS 2.0 version with Micromax’s Unite 4 series, and  now aims to widen its customer base with the two new partnerships targeting regional users in smaller towns and cities in India.

“Celkon and Swipe, both the (homegrown) brands, share our enthusiasm and vision for connecting a billion people with technology and bridging India’s digital divide,” said  Rakesh Deshmukh, CEO, Indus OS, “They have a very strong connect with consumers, especially in the regional markets and Indus OS’ unique value proposition will enable them to further increase their market share.”

While Celkon, which has a strong presence in South India, will launch its device Campus PRIDE with Indus OS in August 2016, Swipe is more focused on innovation, having previously launched 3D tablet and smartphones for kids and plans to use Indus OS’ patented features to Swipe’s range of smartphones.

“We have learnt that the regional language demographic is not getting its due attention, even though that is where the growth is. It has become imperative for us to adapt technological innovations for the benefit of these consumers,” said Y Guru, Chairman & Managing Director, Celkon Mobiles. “Indus OS is the only regional Operating System with a robust regional language capability that is designed specifically for the Indian consumer mind-set. Hence we are bringing Indus OS' regional ecosystem to our smartphone range. Our partnership will allow Celkon smartphone users to benefit from the language based innovations at an affordable price.''

The Indus OS currently supports 12 major languages spoken widely in the region.