InMobi, Network18 partner to bring advertising to phones, tablets

Bangalore-based InMobi, independent mobile ad network, and Network18, a media and entertainment company, announced a partnership to bring mobile ads to consumers on Network18's mobile properties. This partnership will make it easier for advertisers to reach premium mobile consumers on Network18's mobile sites and applications.

Phalgun Raju, General Manager of India, Southeast Asia, Hong Kong & Taiwan at InMobi said, "Network18 has premium audiences that advertisers want to reach through properties such as Moneycontrol, FirstPost, IBN Live and many others. Through these premium properties our brand clients can reach a range of valuable audiences and demographics. Using InMobi Studio, brand advertisers are also bringing mobile rich media advertising to their target customers on these properties. This partnership further adds to our leading publisher portfolio in India including our relationships with NDTV and Cricbuzz."

Advertisers who want to advertise on Network18's mobile application on these platforms will now engage with InMobi. InMobi helps reach 578 million consumers over 165 countries, through mobile ad impressions monthly.