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J&J sets aside fairness business to stand with #BlackLivesMatter movement

Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in doing that?

Viveat Susan Pinto & T E Narasimhan |Business Standard | Mumbai/Chennai
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J&J sets aside fairness business to stand with #BlackLivesMatter movement

4 min read Last Updated : Jun 22 2020 | 9:40 PM IST
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For the lucrative market for fairness creams in India, stereotypes have never been a problem. For years, the advertising narrative has used fairness as a stand-in for beauty and confidence with great

Topics :Black Lives MatterFairness creamsJohnson & JohnsonHindustan Unileverracial bias in US

First Published: Jun 22 2020 | 9:37 PM IST

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