Jivox expands footprint, opens sales office in Mumbai

Spurred by a significant growth in its business, on-line video advertising services provider Jivox India today opened a sales office in Mumbai.     

This is the company's second sales office in the country, the other being in Delhi, a statement said here.     

Jivox India also announced the appointment of Vishwanath Shanbhag as its General Manager- Ad Sales.     

The company has its headquarters in Bangalore, which houses the core sales and marketing team as well as the development team.     

Jivox's Director, Asia-Pacific Sales, Kshitiz Randhir Short, said that "over the past year, we have seen a tremendous growth in our customer base in India. Mumbai, in particular, has seen over a 400 per cent growth in revenue in the past quarter."     

"Our opening of a sales office in Mumbai, with an experienced media professional, allows us to efficiently serve our clients," he added.     

Recently, Jivox had announced that BigAdda would use Jivox video playing technology to deliver its extensive video assets to a nation-wide audience.     

Jivox India Managing Director Naren Nachiappan said that "our product removes the final cost-barrier to video advertising and makes it a very cost-effective platform."     

The company, which is California-headquartered, started its India operations in March through a sales and development office in Bangalore and a sales office in Delhi.     

It provides the only integrated service that allows an advertiser to create, publish and closely monitor and refine the performance of a video advertisement on the Internet.